Digital
Experiences.
Intelligently
Crafted by
A boutique studio specializing in UX strategy, conversion-focused web design, and scalable digital experiences—crafted with intention, built for growth.
Featured Projects
A selection of enterprise experiences — each one built on strategy first, pixels second.
Led UX strategy initiatives focused on improving customer journeys, subscription experiences, and conversion opportunities through behavioral analytics, usability best practices, and scalable enterprise design thinking. The work centered on reducing friction throughout the shopping experience while supporting long-term customer retention.
Supported ongoing UX optimization efforts across one of the world's leading supplement brands by improving product discovery, navigation, and customer education. Leveraged behavioral insights and UX best practices to create more intuitive shopping experiences that balance business goals with customer needs.
Contributed to the redesign of one of the nation's largest nonprofit senior living organizations, focusing on simplifying complex service offerings, improving information architecture, and creating clearer pathways for prospective residents, families, and healthcare partners.
Helped reimagine the online experience for a large senior living organization through a more intuitive information architecture, improved content hierarchy, and a scalable design system that supports multiple communities while making the decision-making journey easier for families.
Led UX strategy and digital design initiatives focused on improving product discovery, strengthening dealer acquisition, and building a modular website experience that could scale across multiple brands while simplifying complex product offerings.
Redesigned the digital experience to better educate pet owners, improve product storytelling, and guide users toward the right solution through a simplified buying journey and conversion-focused user experience.
Partnered on a complete website redesign for one of the region's leading custom automation engineering firms. The goal was to simplify highly technical capabilities, organize a broad portfolio of automation solutions, and create a modern digital experience that helps manufacturers quickly understand SDC's expertise and confidently engage with their team. The redesign emphasized clear information architecture, stronger messaging, and scalable content patterns that support long-term growth.
Contributed to a high-end agency website experience focused on immersive storytelling, refined interactions, and premium visual design that reflects the agency's creative capabilities while encouraging deeper engagement.
How It Works
Four stages. No guesswork. Every project moves through the same disciplined process.
Understand the business
Goals, audience, data and constraints — before a single pixel is placed.
Architect the strategy
Information architecture, UX flows and conversion logic mapped end to end.
Craft the experience
High-fidelity design and a reusable system, built for scale and accessibility.
Ship and measure
Launch, instrument and iterate against real conversion and engagement data.
Services
End-to-end capability across every phase of the digital experience lifecycle.
UX Strategy
Design decisions backed by research, psychology, and business goals.Every successful website starts with strategy. Through stakeholder discovery, user journey mapping, competitive analysis, and conversion-focused planning, I help uncover what your users need—and what your business needs to achieve.
Information Architecture
Build the blueprint before designing the experience.A beautiful interface can't fix a confusing structure. I organize content into intuitive navigation systems, scalable sitemaps, and page hierarchies that help users find what they need quickly while supporting long-term growth.
Website Design
Purpose-driven interfaces that balance beauty with usability.From marketing websites to enterprise platforms, every interface is designed with intentional hierarchy, accessibility, and conversion in mind—creating experiences that are as functional as they are visually compelling.
Design Systems
Scalable systems built for consistency, speed, and growth.Design systems create consistency across every page while making future updates dramatically easier. Whether launching a new brand or supporting an enterprise ecosystem, reusable components keep teams aligned and websites scalable.
Conversion Optimization
Turn more visitors into customers through continuous improvement.Great websites don't stop at launch. Using behavioral analytics, usability insights, and CRO best practices, I identify friction points and recommend improvements that create measurable business impact.
The Toolkit
The software and systems behind every engagement.
UX & Product Design
Wireframing, interface design, interactive prototypes, design systems, developer handoff, collaborative workshops.
Creative Suite
Brand assets, UI graphics, iconography, motion design, presentations, image editing, marketing creative.
UX Research & Accessibility
Accessibility reviews, usability best practices, UX research, WCAG compliance, ecommerce best practices.
Analytics & Optimization
Behavior analytics, heatmaps, session recordings, funnel analysis, user behavior, conversion optimization.
AI & Productivity
Research acceleration, content ideation, UX documentation, design exploration, workflow efficiency.
Collaboration
Agile workflows, stakeholder collaboration, documentation, sprint planning, project communication.
Developer Collaboration
Design specifications, component libraries, developer handoff, scalable implementation.
Strategy first. Pixels second.
WebMDesign is a boutique studio led by Marissa — a digital experience lead with a decade of enterprise UX behind her, spanning senior living, health and wellness, ecommerce, and industrial manufacturing.
The work is deliberately small-batch. Every engagement gets strategy, research, and a design system built to outlast the launch — not a template with a new logo dropped on top.
Built through trust.
Proven through partnerships.
Not my words, but theirs…
"An absolute
dream
to work with."
"Took our ideas and
elevated them
beyond expectation."
"One of the most reliable
and solutions-oriented
partners I've ever worked with."
"Clients have repeatedly raved about the exceptional designs she's delivered."
"She nails the creative
and the strategy."
"She's my go-to for anything UX or design-related. She even provided strategic recommendations and a mockup without being asked."
"A tenacious
problem solver."
"Unique and progressive designs rooted in data. Highly professional, collaborative and dedicated."
"Our minds are now at ease that we finally will have a website that represents our brand."
"You have all that is required and more. You are very professional—you're famous."
Let's build something intentional.
Tell me what you are working on. If it is a fit, you will get strategy and a plan — not a sales pitch.